In this episode we talk to Bradley Daye and Matt Thomson from Placemaking 4G. They believe that cultural contribution and values alignment should be at the center of every recruitment search. Placemaking 4G was founded to improve lives, livelihoods, and futures in Atlantic Canada. They set out to change the province, country, and world of work through their customized talent attraction processes and innovative employment solutions. In this conversation we talk about purpose, values, social impact, and why creating a business built on purpose matters.Resources mentioned:Placemaking 4G: https://www.p4g.caImaginal Ventures: https://imaginalventures.com

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