DYSFUNCTION TO FUNCTIONAL W/Brigette Sobus

29/12/2023 30 min Temporada 1 Episodio 6
DYSFUNCTION TO FUNCTIONAL W/Brigette Sobus

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Episode Synopsis

**Show Notes: Content and Mindset Podcast Episode with Bridget Sobus***Intro:*- The Content and Mindset podcast aims to curate content to inspire creatives in the salon industry.- Highlighting the significant growth of the salon industry beyond local communities.*Introduction of Guest:*- Guest: Bridget Sobers, owner of Power and Joy Coaching Academy, joining from Pittsburgh.- Bridget shares her journey in the salon industry since 1993, starting as a master certified hair colorist.- Transitioned from working in various businesses to owning a salon, facing challenges and eventual success.*Background and Transformation:*- Bridget's salon ownership journey started in 1993, facing challenges in dysfunctional businesses.- Bought a salon and realized she lacked business knowledge, leading to a loss of income.- Introduced to coaching and consulting, increased business by 30-40% yearly, became an award-winning salon.- Specialized in mindset work, helping salon professionals overcome limiting beliefs and negative emotions.*Coaching and Mindset Work:*- Bridget emphasizes the impact of mindset on success in the salon industry.- Discusses common fears in the industry, such as fear of self-promotion and raising prices.- Recommends scripts and strategies for asking clients for referrals, highlighting the importance of consistency.*Social Media and Marketing:*- Shares insights on effective social media practices for salon professionals.- Emphasizes showcasing work, giving tips, and adding personality while avoiding negative content.- Consistency in communication and positivity is crucial for attracting clients.*Revealing Breakthroughs:*- Bridget recounts experiences where clients and salon owners achieved breakthroughs through mindset shifts.- Shares a story of a salon owner increasing her personal salary by 535% within a year after mindset coaching.*Overcoming Challenges:*- Stresses the significance of mindset in achieving success in any craft.- Encourages focusing on what one wants and setting specific goals.- Recommends a journaling exercise for overcoming a bad day by expressing negative thoughts, focusing on desires, and practicing gratitude.*Future Plans:*- Bridget discusses plans for growing her coaching academy and launching a hypnosis certification.- Aims to increase awareness and acceptance of hypnosis for personal development.*Key Takeaways:*- Reinvention is possible at any age or time.- Inner self-worth is crucial for personal and professional growth.- The combination of power and joy leads to a fulfilling life.- Gratitude and presence contribute to happiness.*Outro:*- Listeners are encouraged to revisit the episode for additional insights.- Appreciation expressed for Bridget Sobers, and anticipation for future episodes.*Closing:*- Signing off with peace and gratitude.