“You don’t say 'trust me' — you show it by doing what you said you’d do, when you said you’d do it.”Resources Mentioned in This Episode:Marty Grunder / Grow Group – growgroupinc.comUsed as an example of someone growing their business through relationship-based sales (like golf clubs).Oasis Turf & Tree – oasisturf.comKnown for bold, effective truck wraps that still look professional.SynkedUp – synkedup.comA simple job costing tool built specifically for landscaping companies.LMN – golmn.comA leading job and project management platform for the landscape industry.Aspire – youraspire.comA business management platform helping landscapers track leads, jobs, and profitability.: Topics Discussed:[00:00] Why Most Landscapers Stay Under $1MRob kicks off with the biggest constraint holding landscape businesses back: not having a solid customer acquisition system.[01:51] Why This Episode ExistsDozens of sub-$1M companies are asking for help — Rob lays out a framework that actually works.[02:28] Rule 1: Show Up, Smile, Follow ThroughDoing what you say you’ll do when you say you’ll do it puts you in the top 10% — and builds trust faster than any ad.[03:05] Rule 2: Marketing 101 — Go Where the Clients AreRob explains how hanging out where high-value clients spend time (golf clubs, fundraisers, shows) leads to deals.[04:25] Rule 3: Wrap Your Truck (Yes, Really)Subtle branding won’t cut it — a wrapped truck is a rolling billboard that creates visibility and memorability.[05:02] Follow-Through Beats FlashRob shares how asking clients what they actually value changed his understanding of what wins business.[07:08] Rule 4: Get More Google ReviewsReviews build trust instantly. Rob shares tactics that make it dead simple for clients to leave them.[08:18] Pick a Social Platform and Stick With ItDon’t go wide. Rob recommends choosing one platform (like Instagram) and staying active.[12:58] Rule 5: Be Organized and Follow Up FastFast follow-up = more closed deals. Rob lays out how CRMs and automation can prevent missed opportunities.[15:46] The $45K Hire That Could Add $200K+ in RevenueA dedicated admin to respond fast and follow up can more than pay for themselves in a single season.[16:38] Know Your Numbers or Risk Going BackwardsRob covers tools to track labour, materials, and profit, because guessing is not a strategy.[17:08] The Final RecapA bold truck, a solid CRM, a few reviews, and doing what you said you'd do — that’s the $1M foundation.Actionable Key Takeaways:Follow through builds trust. Most landscapers fail here — being reliable is your unfair advantage.Find your ideal clients and be where they are. Golf clubs, events, fundraisers — this is networking, not luck.Invest in truck wraps that stand out. If people can’t see your brand, they won’t remember it.Ask for reviews in the moment. QR codes and quick prompts make it frictionless for clients to leave 5 stars.Use a CRM to respond to leads fast. Contacting someone within 5 minutes makes you 400x more likely to reach them.Follow up at least 5–8 times. Most sales happen after multiple touchpoints — don’t stop too soon.Hire someone to answer the phone. A responsive admin could add hundreds of thousands to your bottom line.

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