In this episode of I’m in Control, I chat with Luke Bramich, founder and CEO of Kneadasoothe Allied Health, about building a truly holistic allied-health clinic and backing yourself when it counts. Luke walks us through his path from remedial massage into sports science, the services his team offers (from osteo using counter-strain techniques to one-on-one reformer Pilates, nutrition and rehab), and why treating the person - not just the textbook - gets better results. We talk about mindset, the “pie-chart of thoughts”, and how community, kindness and straight talk can keep recovery on track. Luke also shares how cricket has kept him grounded, the ripple effect of my talk at his club (premiership vibes!), and the moment he took control, stepping up to run the business solo while expecting his first bub. It’s a very Aussie conversation about care, courage and doing the hard things with heart.



00:00 – Intro: Meet Luke and Kneadasoothe Allied Health; evidence-based care with heart

05:00 – From remedial massage to sport science: choosing one-on-one impact over team sport settings

10:00 – Services rundown: remedial, PT, injury rehab, nutrition (incl. online), reformer Pilates, and osteo with counter-strain

15:00 – Mind-body-spirit: aiming for a “360” model (and why a psychologist would round it out)

20:00 – Person over textbook: honest plans, root-cause thinking, and care plans via your GP

25:00 – Word of mouth > main road: building trust, reputation and reviews

30:00 – Cricket & community: leadership behind the scenes and a club-room talk that stuck (plus a long-awaited flag)

35:00 – Mindset chat: managing fear, the positivity pie-chart, and choosing action

40:00 – Taking control: business transition, backing yourself, and the power of support at home

45:00 – Wrap-up: you’re in control—pivot, learn, and keep moving forward

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