In this episode of I'm in Control, I sit down with branding powerhouse Lauren Clemett to unpack the real meaning of personal branding and how it can change your life. As the head of the Audacious Agency, Lauren has helped hundreds of entrepreneurs stand out by owning their story, embracing their niche, and becoming award-winning leaders in their fields.



We talk about the journey of self-belief, overcoming the fear of judgment, and why building a personal brand takes time—but is absolutely worth it. Lauren shares behind-the-scenes stories from her decades in the advertising world, the power of authentic storytelling, and how trust is the most valuable currency you can earn.



00:00 – Introduction: Who is Lauren Clemett and what is personal branding?

02:00 – Why it’s so hard to brand yourself—and how to break through

05:00 – From science student to speaker: Emmillia’s branding journey

08:00 – How branding worked before the internet (and the power of jingles)

11:00 – The secret to winning awards that actually matter

15:00 – Awards as validation, leverage, and long-term credibility

18:00 – Why building a brand takes three years—not three weeks

21:00 – Getting over fear of failure, rejection and “what will people think?”

24:00 – Embracing your niche and avoiding bright shiny object syndrome

27:00 – Why people buy from people, not just businesses

29:00 – What control really means: mindset, perspective and self-belief



This episode is a candid, empowering chat about owning your story, showing up as your true self, and building a brand that opens doors. Lauren’s wisdom will inspire you to ditch the fear, stand in your purpose, and take control of your reputation—one intentional step at a time.

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