Description: I was asked to come up with the branding for a lecture series that will be put on at BYU-Idaho. The acronym PIE stands for Passion, Innovation and Enlightenment.
Process (Programs, Tools, Skills): I first sketched quite a few concepts on the windows of my office with a dry erase marker. Then I took several of those ideas and sketched them many more times until I narrowed it down to what I felt the essence of a slice of pie was. I always really try to go for a strong silhouette. I snapped a picture with my phone and emailed it to myself. Working as much as possible outside of the computer before I get started in the computer really adds to the end result. I then used the pencil, pen and blob brush tools to trace my sketches. I used the direct select and convert anchor point tools to smooth out and finish up the shapes. Add a little color (and on the last one, a little gradient blending shape) and I was done.
Message: Passion is contagious. Come listen to some passionate people and have some pie.
Audience: College Professors at BYU-Idaho
Top Thing Learned: Trying to make Pie elegant is quite difficult.
Three Color Scheme and Color Names: All schemes are monochromatic with black, red then orange.
Three sets of Title / Body Font Names & Categories: no fonts, Lao MN & Filmotype Honey,
Votes on favorite logo:
Top Logo = 7; Middle Logo = 3; Bottom Logo = 0;
My favorite logo is the top one. I've shown it used here in a mockup template from pixeden.com

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