In this episode, Ana Andjelic, PhD in Sociology and Brand Strategist, author of "The Business of Aspiration," joins host Susie Arnett, Transformational Concierge Editor & Director of Wellness Programming at Six Senses, and Sharon Hirschowitz, Head of Communications at the International Luxury Hotel Association, to discuss how luxury hospitality brands can leverage cultural capital to enhance guest experiences. Ana explores the shift from conspicuous consumption toward taste-driven experiences, the rising importance of curated and collectible moments, and why understanding niche communities is crucial for resonating with today's luxury guests.Key insights include:Defining and utilizing "cultural capital" in hospitalityThe power of curated experiences and connoisseurshipHow luxury hospitality can learn from fashion and retailCreating lasting guest relationships through meaningful storytelling and personalizationExtending brand connections beyond the guest’s stay through authentic experiencesEmpowering hotel staff to embody and deliver genuine brand values👉 Follow to stay updated on trends redefining luxury hospitality.ilha.org

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