I recall a few years ago buying a new car, it was a Hyundai Coupe, I’d never seen one before and thought I’d get something different.As soon as I got the key and drove it, I saw them all over the place!Not so unique after all.This phenomenon is called ‘Intentional Blindness’ or ‘Perceptual Blindness’, when we don’t notice something in our field of view because we are busy focusing on something else.I think this is akin to the pervasiveness of Digital Signage, it is everywhere we simply don’t see it.Until it goes wrong…Host: Andy WhitesideCo-host: Chris Feeney

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