In this episode of iGaming Accent, host Vakho Mdivani speaks with Nona Titanyan from Hybrid Interaction about her journey in the iGaming industry, transitioning from copywriting to CRM management. They discuss the importance of CRM strategies, compliance challenges in various markets, and the role of gamification as a workaround for compliance issues. Nona shares insights on measuring CRM effectiveness, the differences in strategies for tiered companies, and the future of iGaming with AI and automation. The conversation also touches on lessons learned from mistakes in CRM management and the evolution of gamification in the industry.

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