This episode is sponsored by Trusona. Visit trusona.com/idac to learn more.In this episode of the Identity of the Center podcast, Jeff and Jim discuss identity verification challenges with Ori Eisen, the founder and CEO of Trusona. The conversation explores the problems surrounding help desk authentication and how Trusona's new product, ATO Protect, aims to address these issues by confirming caller identities, even in scenarios involving social engineering and advanced AI threats. Ori explains the technology behind document scanning, data triangulation, and geolocation to validate identities. The episode also includes an intriguing hack challenge for listeners to test the robustness of Trusona's solutions. Check out the detailed demo on Trusona's website and join the challenge!Timestamps00:00 Introduction and Episode Excitement01:16 Introducing the Guest: Ori Eisen from Trusona02:11 The Problem with Passwordless Authentication03:53 The Rise of Gen AI and Its Impact on Security04:51 Understanding ATO Protect and Its Importance16:10 How ATO Protect Works: A Step-by-Step Guide27:51 The Puppeteering Scam Unveiled28:24 Fingerprinting the Fraudsters29:11 Real-Time Fraud Detection Demo29:42 Challenges in Penetration Testing30:08 Combating Man-in-the-Middle Attacks30:41 The Ultimate Security Challenge33:44 Verifying Caller Identity41:24 Future Threats in Cybersecurity42:10 AI: The Double-Edged Sword49:08 Issuing the Hack Challenge52:45 Conclusion and Final ThoughtsConnect with Ori: https://www.linkedin.com/in/orieisen/Learn more about Trusona: https://www.trusona.com/idacConnect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.comKeywords:IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Trusona, Ori Eisen, Identity Verification, Help Desk Security, Service Desk, Passwordless, Authentication, KBA, Knowledge-Based Authentication, Cybersecurity, Identity and Access Management, IAM, Multi-Factor Authentication, MFA, Zero Trust, Identity Proofing#IDAC #Trusona #Passwordless #Cybersecurity #IdentityManagement #HelpDesk #ZeroTrust

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