In this powerful episode ofIDEAS+LEADERS Podcast, I am joined by Luke Lunkenheimer, founder of Paid 2 Persuade, whose extraordinary journey from rock bottom to multimillion-dollar success is nothing short of inspiring. Once a promising football player, Luke faced devastating setbacks—from a career-ending injury to addiction and even a stint in prison. But he refused to let his past define him.Emerging from adversity, Luke rebuilt his life, scaling a car dealership business to $12.5 million and discovering his true calling: empowering others through authentic connection. Now, with Paid 2 Persuade, he’s redefining sales with a philosophy that prioritizes trust and genuine relationships over the hard sell.In this episode, Luke shares:How he turned his life around after prison and built a thriving business from scratch.The philosophy behind Paid 2 Persuade and why authenticity is the ultimate sales tool.Practical advice for selling with authenticity and succeeding by being yourself.Luke’s story is a testament to resilience, reinvention, and the power of leading with heart.Connect with Luke here:https://paid2persuade.com/Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Applehttps://apple.co/3fKv9IH or Spotifyhttps://sptfy.com/Nrtq

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