Pernod Ricard's Stuart Heffernan on Global Ecommerce and Digital Strategy in FMCG

ICS Podcast: Everything Digital
14/06/2024 51 min

Listen "Pernod Ricard's Stuart Heffernan on Global Ecommerce and Digital Strategy in FMCG"

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Episode Synopsis

Pernod Ricard's Global Ecommerce Leader Stuart Heffernan discusses channel marketing, brand guardianship, the interplay between local and global teams, paid vs organic media and much much more in this episode - essential listening for FMCG and drinks sector marketers

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