Marketing in the Age of AI: Lessons from a Founder

ICS Podcast: Everything Digital
08/12/2025 39 min

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Episode Synopsis

Benjamin Houy joins Elena Bunbury to talk about his journey from building a B2C language-learning brand to launching a new AI-driven B2B venture. From helping millions learn French to helping PR professionals understand how brands appear in AI search, Benjamin shares insights on entrepreneurship, pivoting between audiences, and what “good content” really means in the age of ChatGPT.

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