Luke is joined by Emily Nuttall, Head of Content at Leeds-based ballet powerhouse, Northern Ballet. In this wide-ranging episode, Emily gives us an overview of the history of Northern Ballet, and shares unique perspectives on how the company is maintaining its historic legacy as a ballet, whilst also carefully evolving its brand, marketing, its performances, and its accessibility offering to cater for more modern audiences as well as more diverse audiences. Emily delves into how this is reflected in their social media targeting, as well as imparting wisdom around how they handled the pandemic, the importance of authenticity, the value of visuals, and how Northern Ballet is leveraging technology to bring ballet to its audiences in their homes.

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