In this episode, Martin Calvert, our Marketing Director, sat down with Rosie MacDonald, Senior Digital PR Strategist at Love Energy Savings, to discuss everything related to public relations - including (of course) digital PR and SEO. 
In digital PR there is a digital dimension that also transcends into the physical world - physical campaigns and data-driven campaigns often complement each other. What makes this episode special is Rosie's ability to combine digital PR, SEO and link acquisition with traditional PR, positive community contribution, brand building and business collaboration. 
Rosie gives insights into how she created an integrated PR campaign using her free school meals project that was delivered in partnership with companies such as Robinsons, Dewlay, Lancashire Crisps, Bolton Lads & Girls Club - the campaign was launched across Greater Manchester and earned coverage in national and regional publications. 
Towards the end of the podcast, Martin asked Rosie about tips for professionals who would like to start a career in digital PR. 

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