ICS Podcast: Martin Calvert & Will Thompson – Global Fintech Content, E-E-A-T and Building Customer Trust

17/03/2023 41 min

Listen "ICS Podcast: Martin Calvert & Will Thompson – Global Fintech Content, E-E-A-T and Building Customer Trust"

Episode Synopsis

In this discussion, Will Thompson, Director of Global Content and Communication at ComplyAdvantage gets into the detail around content-focused international growth with our marketing director, Martin Calvert. Covering E-E-A-T for fintech organisations, building trust with multiple audiences and approaches to maintain pace in global content operations, this far-reaching discussion is packed with insights. Whether you're in finance, technology and other high-stakes industries or not, there's plenty of food for thought here for content specialists, SEO practitioners and international marketers.