Everything Digital: Deep Dive – Brands at M&S with Lawrence Christensen

20/10/2023 49 min

Listen "Everything Digital: Deep Dive – Brands at M&S with Lawrence Christensen"

Episode Synopsis

Get the inside scoop on the 'Brands at M&S' initiative from Head of Marketing Lawrence Christensen. This episode zooms in on the power of brand and the essential building blocks of a complementary product and marketing strategy. Lawrence discusses the purpose of the initiative, the strength of the M&S brand and how a curated and customer-first approach to bringing in 3rd party brands has surprised and delighted shoppers.