Listen "Everything Digital: Deep Dive – Brands at M&S with Lawrence Christensen"
Episode Synopsis
Get the inside scoop on the 'Brands at M&S' initiative from Head of Marketing Lawrence Christensen. This episode zooms in on the power of brand and the essential building blocks of a complementary product and marketing strategy. Lawrence discusses the purpose of the initiative, the strength of the M&S brand and how a curated and customer-first approach to bringing in 3rd party brands has surprised and delighted shoppers.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.