Blending Stats and Storytelling: Carole Bonner on Research with Heart

IBI's Research Roundup
23/05/2025 31 min
Blending Stats and Storytelling: Carole Bonner on Research with Heart

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Episode Synopsis

In Episode 3 of the IBI Team Podcast Series, researcher Carole Bonner shares how she bridges academic rigor with real-world business needs. From data modeling and design to grandkids and graphic storytelling, Carole reflects on the evolving role of research, the power of empathy, and how a good infographic (or a great focus group) can re-energize your work.We chat about:How Carole blends data, design, and storytelling in her researchWhat she's learned from diving into focus groups and field insightsWhy the best career advice she ever got was to “find the question behind the question"

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