#30 How Robert “Bob” Johnson Created the Highest Profit Margins in TV at BET

22/05/2024 4 min

Listen "#30 How Robert “Bob” Johnson Created the Highest Profit Margins in TV at BET"

Episode Synopsis

What I learned about Bob Johnson's profit strategy after reading The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television by Brett Pulley. This is the audio version of my blog post: How Robert “Bob” Johnson Created the Highest Profit Margins in TV at BET.