ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#29 How Robert “Bob” Johnson Launched BET After Raising 95% Less Than His Goal"
Episode Synopsis
What I learned about Bob Johnson's strategy to launch BET after reading The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television by Brett Pulley. This is the audio version of my blog post: How Robert “Bob” Johnson Launched BET After Raising 95% Less Than His Goal.
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