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Listen "Ep8: Why Email Marketing Still Matters in 2025"
Episode Synopsis
Ever feel like you're shouting into the void on social media? In this episode, I'm sharing why email marketing continues to be my most reliable business-building tool—and how it can be yours too.
I'm taking you back to 2007 when I was working at Royal Caribbean, teaching travel agents (some who barely knew how to open their inbox!) how to use email to book more cruises. Those early lessons have evolved into strategies that still work today, regardless of industry changes and tech advancements.
What You'll Discover:
The "consistency creates trust" principle I learned at Royal Caribbean that transformed skeptical travel agents into email marketing believers
My embarrassing early email marketing mistake that led to a flood of unsubscribes (and what I did to fix it)
Why your email list is your "insurance policy" against unpredictable platform changes
Simple automation sequences that work while you sleep (without feeling robotic)
How to write subject lines that actually get opened—including the surprisingly simple one that got my highest open rate last year
If you've been putting off email marketing or aren't seeing results from your current strategy, this episode breaks everything down into manageable steps you can implement right away.
Key Topics Discussed:
Why email marketing outlasts trends and algorithms
The biggest mistakes entrepreneurs make with their email lists
How to craft compelling subject lines that get opened
The power of storytelling in email content
Automation secrets to save time and increase conversions
How to nurture your audience for long-term loyalty
My top email marketing tools and resources
The perfect balance between value and promotion
Join the Hustle & Heart Community:
📌 Facebook: Hustle and Heart Pod
📌 Instagram: @hustle.and.heart.pod
📌 Online Community: vmbcreativeco.com/hustle-and-heart-podcast
Ready to Dive Deeper? Join my FREE Email Marketing Workshop on March 20th at 12PM CST where we'll build on these concepts with live demonstrations and real examples: Register Here
Building an email list isn't just another marketing task…it's creating a direct line to the people who matter most to your business. Let's make it count!
I'm taking you back to 2007 when I was working at Royal Caribbean, teaching travel agents (some who barely knew how to open their inbox!) how to use email to book more cruises. Those early lessons have evolved into strategies that still work today, regardless of industry changes and tech advancements.
What You'll Discover:
The "consistency creates trust" principle I learned at Royal Caribbean that transformed skeptical travel agents into email marketing believers
My embarrassing early email marketing mistake that led to a flood of unsubscribes (and what I did to fix it)
Why your email list is your "insurance policy" against unpredictable platform changes
Simple automation sequences that work while you sleep (without feeling robotic)
How to write subject lines that actually get opened—including the surprisingly simple one that got my highest open rate last year
If you've been putting off email marketing or aren't seeing results from your current strategy, this episode breaks everything down into manageable steps you can implement right away.
Key Topics Discussed:
Why email marketing outlasts trends and algorithms
The biggest mistakes entrepreneurs make with their email lists
How to craft compelling subject lines that get opened
The power of storytelling in email content
Automation secrets to save time and increase conversions
How to nurture your audience for long-term loyalty
My top email marketing tools and resources
The perfect balance between value and promotion
Join the Hustle & Heart Community:
📌 Facebook: Hustle and Heart Pod
📌 Instagram: @hustle.and.heart.pod
📌 Online Community: vmbcreativeco.com/hustle-and-heart-podcast
Ready to Dive Deeper? Join my FREE Email Marketing Workshop on March 20th at 12PM CST where we'll build on these concepts with live demonstrations and real examples: Register Here
Building an email list isn't just another marketing task…it's creating a direct line to the people who matter most to your business. Let's make it count!
More episodes of the podcast Hustle + Heart: Finding Success on Your Own Terms
Hustle + Heart: The Journey Starts Here
07/01/2025
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