Coming from small beginnings selling merino wool base layers to now holding a position as one of the top premium brands in the hunting industry, First Lite is definitely a success story.  On this episode of the Hunting Gear Podcast, Dan talks with Gregg Farrell, the Whitetail Product Manager, about the birth of First Lite, the evolution of their product line, the process of garment design, the materials they use.
If you are a gear nut, this is the perfect episode for you. Enjoy!
 
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