Luisa Ponzi (wine grower, wine maker, vineyard lover, business owner, mama) says she's not quite sure what her "role" is these days - but it certainly has to do with wine. She says her role in the Oregon wine industry has shifted somewhat and it's done so in a natural way - where the winery used to be her key focus, she says she's now finding the vineyard is where she's pouring a lot of her heart and soul into.

The Ponzi family moved from Southern California years ago to the Willamette Valley to start a vineyard, make wine, live off the land and Luisa has fond memories of being in the vines, playing in the dirt and helping Dad. Winemaking was not on her radar, but after she graduated college, Dad invited her to help with harvest (100% intentional on his part) and she says everything just clicked.

She made tremendous strides in the Oregon wine industry and when she talks about winemaking, specifically, the vines her family planted years ago which are still producing grapes, you can almost feel her passion for this role she clearly loves so much. Be on the lookout for her label, "Luisa Wines" coming out spring 2026 and the collab she's currently doing with her daughter, Mia - "Drink Lerzi"!

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