In this episode of Humans of Multifamily, Shiv Gettu sits down with Ariel Baranauckas, Vice President of Marketing and Recruiting at Carter Haston. Ariel shares how she didn't intend to build a career in property management but ascended from a part-time leasing job to her current executive role, driven by a passion for people rather than titles. She elaborates on juggling career and personal life, especially after becoming a mother. Ariel highlights her leadership approach, emphasizing empathy, and detail-oriented property management. She discusses the impact of AI on improving operational efficiency without removing the human touch. Ariel also sheds light on the 'In Your Shoes' campaign, aimed at understanding the daily challenges of onsite teams to further improve their work experience and resident interactions. Tune in for a masterclass in people-first leadership and innovative strategies in the multifamily industry.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn

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