The key to growing your influence online starts with the core human elements of performance and telling your story in a compelling and inspiring way. Online is just the medium in which humans interact, not the whole game.
Search engines like Google are attempting to provide and improve the online experience using a number of automated algorithms to create a more human experience, one that is relevant and trusted and also over time allows people to build a reputation.
How does this work? Over 200 signals assess the relevant search results and we've broken these down into 7 elements.
We also discuss the 7 layers or ongoing activities that feed the engine and contribute to the "Evolution of Influence" guiding people through what to do to grow their online presence and in turn satisfy the google gods.

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