An Intro to Website Analytics Tools

26/06/2024 15 min Temporada 1 Episodio 4
An Intro to Website Analytics Tools

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Episode Synopsis

Analytics Can Help Unlock Data and Provide InsightsIn the latest episode of the Human Friend Digital Podcast, Jacob Meyer and Jeffrey Caruso discuss the importance of analytics tools for businesses. They highlight Google Analytics and compare it with the more privacy-friendly Plausible Analytics, examining their usefulness in small vs large businesses. They also discuss SEMrush for search engine positioning and Microsoft Clarity for heat-mapping. Additionally, they touch on the future role of AI in enhancing data sampling and simplifying data interpretation.Tools mentioned:Google Analytics: https://analytics.google.comPlausible: https://plausible.ioSEMrush: https://www.semrush.com]Microsoft Clarity: https://clarity.microsoft.comLooker Studio: https://lookerstudio.google.comAgency Analytics: https://www.agencyanalytics.comTo ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/