...and now for another Human Factors Minute!

Ethnographic analysis, or the study of ethnography, is a branch of Human Factors that involves the direct study of people and cultures.

The purpose of ethnographic analysis is to allow scientists to observe their subjects on the ground level, interacting with them as another person would instead of creating a scientist-subject relationship.

Ethnographic research is designed to produce both descriptive, scientific observations and data that can represent a culture mathematically.
To produce these kinds of results, researchers use several techniques, including direct observation, interviews and questionnaires or polls to collect both qualitative and quantitative data.

Researchers in Human Factors, utilize ethnographic techniques early in the design or research process. to expand and add context to their research. Ethnography is also used in business to better understand customers and a business's employees.

This has been another Human Factors Minute!
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