Episode Synopsis "Brian Kight on Focus 3 and How His Program Helps Coaches"

We catch up with Brian Kight, the CEO of Focus 3 and a trusted resource for football coaches. Kight discusses his background (4:30), how he got coaches to believe in his product (9:15), why coaches abandon the phrase "buy in" (15:45) and how culture helped save Ohio State's 2014 season (20:45).

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