“SEO is dead” has been a running joke for over a decade - but heading into 2026, the debate feels louder than ever. With AI search, shrinking Google traffic, zero-click results, TikTok discovery, Amazon reviews, Reddit research, and AI assistants reshaping how people find information, the real question isn’t whether SEO is dead… it’s what SEO has become.
In this episode, Matt and Mike break down the new world of search in 2025/2026 - where users bounce between Amazon, Reddit, TikTok, YouTube, Google, and AI tools before making a purchase. We explore how platforms are stealing traditional website traffic, why “zero-click search” doesn’t mean zero opportunity, how brands build trust across multiple ecosystems, and why your website still matters more than it seems.
SEO isn’t dying - Google-only SEO is. Discover what “Search Everywhere Optimization” really looks like and how developers, creators, and business owners can adapt their strategy for 2026 and beyond.

Show Notes: https://www.htmlallthethings.com/podcast/is-seo-dead-seo-in-2026
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