Is it possible for your creative work to STAND OUT without being divisive? The common advice in brand building is to be controversial and it seems as though that those who are ruffling the most feathers are the ones making all the waves.Today we are talking with Deke Copenhaver an author, consultant, host of the Change Makers podcast, former major in Augusta, Georgia, and a founding partner with Starts with Us a nonprofit movement to overcome extreme political and cultural division in America. In this conversation, we dig into how Starts with Us is proving that “empathy is marketable” and how we as creators can learn not only how to diffuse tense situations around us, but actually stand out in our work by promoting unity.ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/081ASK A QUESTION: www.heatherparady.com/askTOPICS FROM THIS EPISODE:Diffusing heated conversations Promoting unity even in the midst of difficult topicsHow creators can make a difference through their workMentioned in the show:Deke Copenhaver: https://deke-copenhaver.com/ Starts with Us: https://www.startswith.us/Episode with Tony McAleer: https://open.spotify.com/episode/32k92BVhqcHCXUhlLd5Uex?si=f0JnXKbeRe-_L0SQZlZKww CONNECT WITH US!Youtube Channel: https://www.youtube.com/heatherparadyFollow Heather on IG:https://www.instagram.com/heatherparady/Follow Heather on Twitter: https://twitter.com/heatherparadyFollow Heather on TikTok: https://www.tiktok.com/@heatherparady?

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