How Startups Can Create a Customer-Centric Product w/ Romain Lapeyre

06/01/2020 21 min

Listen "How Startups Can Create a Customer-Centric Product w/ Romain Lapeyre"

Episode Synopsis

At Gorgias, Co-founder and CEO, Romain Lapeyre, is focused on building 1 solution — the exact solution his customers want. He came on the How We Solve podcast to explain his 3-step process to creating the exact solution to the exact problem your customers have.What we talked about:Romain’s backstoryGorgias 2.0The challenge: Building the exact solution your customers are seekingHow do we listen to our customers at scale?Step 1: Collect & measure dataFor Gorgias, they use these inputs to collect data Step 2: Classify feedback Step 3: Build according to what was requestedRomains 60-40 approachHow do you know what measurements to use?Stay away from vanity metricsEstablish a few North Stars metricsA few resources Romain suggested: The Lean Startup — a must-read book for any startupPersonal MBA — Romain said this book is worth his entire MBA  Higher Output Management — by Andrew S. Grove, former Intel CEOThis interview is part of the How We Solve podcast.To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.