In this episode of the #HowToSparkSuccess podcast, I welcome guest Carlo Guzzi - expert in storytelling and the art of indirect persuasion. Carlo Guzzi is a direct response copywriter who has lived & breathed business for more than 25 years with an uncanny knack of writing engaging stories. He is currently classified as a Linkedin fanatic! In today’s disrupted business world, buyer scepticism is at an all-time high and we are constantly bombarded with marketing messages. We must therefore learn how to massage our prospects with a softer approach and guide our prospects to buy while handling them with care. The art is to deliver marketing messages that resonate with our audience by telling more persuasive stories. ** If you're inspired and would like to spark your own success - book your free consultation with Liz Hamlet, Podcast Host and Success Coach -  sparksucceed.co.uk ** 

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