In this week's podcast, Trevor talked to Kaus from Mason, a Shopify app for automating eCommerce storefronts. We talked about the benefits of automating storefronts and
Benefits of automating a Shopify store?
Competition is fierce and it is hard to stand out and grow online. By automating processes on your online store, you can save time and stand out from the crowd. Areas for automation include

Email marketing/CRM
Customer loyalty
Shipping and fulfilment
Customer experience
Customer support
Order tracking
Merchandising

Avoiding the day-to-day processes necessary to run your site allows you to spend more time growing your business.
Automating your Shopify storefront
Whilst automation in email marketing and fulfilment are widely available, few retailers use automation to keep their storefront fresh. Areas which can be automated include:

Creating collections, e.g. best sellers, new products
Inventory updates
Sales and promotions
Product bundles, e.g. Creating high converting products into bundles.

Using a solution such as Mason, these processes can be automated, saving time and improving performance.
Example success automations
The Mason team have an off the shelf menu of successful automation which can be quickly implemented. Successful automations include:

Creating bespoke collections based on customer behaviour
Badges advertising sales and discounts
Running promotions and sales

Kaus talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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