Imagine waking up to new orders before you’ve even posted on Instagram or checked your Etsy stats. Sounds dreamy, right? That’s exactly what happens when your emails do the work while you sleep.In this episode, Steph dives into why skipping email marketing is one of the biggest (and most common) mistakes handmade sellers make and how even a list of 100 subscribers can become a steady income stream.You’ll learn:💌 The simple maths behind email ROI (and how it adds up fast)📉 Why relying only on Etsy or Instagram is risky🌟 The hidden benefits of email marketing no one talks about💬 Real stories from makers who built small lists and saw huge resultsBy the end, you’ll see exactly why email isn’t just another task - it’s your secret sales system.🎁 Don’t forget to grab your course mentioned in this episode: The Maker's List Kickstart Kit & Course👉 https://www.handmadebosses.com/offers/KM79eUH7/checkout Insta CTA🪩 If social media feels way harder than it should… this is for you. 🪩 Fix Your Socials Week starts 26th January… it’s a free challenge for handmade business owners who are fed up overthinking content and still not seeing sales. Give me 10 minutes a day for five days and I’ll help you get clear on what to post, what to stop doing, and how to show up online without it taking over your life. No fluff. No pressure. No trying to keep up with everyone else. Just practical support that actually makes sense. Sign up now at www.handmadebosses.com/fixyoursocials.

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