How Rochelle Humes built 'My Little Coco'

16/05/2022 24 min Temporada 1 Episodio 17
How Rochelle Humes built 'My Little Coco'

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Episode Synopsis

This Morning presenter, and former Saturdays singer, Rochelle Humes launched her baby hair and skincare business My Little Coco just as the Covid-19 pandemic swept the world. In this podcast she tells us: Why entering business was harder than breaking into showbizThe learning curve she faced, including an early challenge by Chanel over the word "Coco"Why she partnered with Boots to get her products on their shelvesThe advantage of using her family as a focus group, and how brutally honest her children can beHow she's expanding the business from cosmetics into furniture and homewareFor more business news, interviews and analysis go to standard.co.uk/businessThis podcast was recorded at the Treehouse London Hotel. Hosted on Acast. See acast.com/privacy for more information.

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