How do you create an icon? In this episode we talk to David Abrahamovitch, CEO of Grind, the coffee company behind those now famous pink tins and pods that are popping up in kitchens everywhere.We talk about:How the company turned the pandemic into an opportunityWhy they chose pink for a beverage more often packaged in brown tonesAdvice on how to use crowdfunding to get secure money for your businessThe future of Grind and its international expansionDavid’s also appearing at the Evening Standard’s SME EXPO, where he’ll be talking about crowdfunding. The event’s being held at the Olympia London on May 25th and 26th, for more info – and free tickets – head to the website. Hosted on Acast. See acast.com/privacy for more information.

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