Markus Muller, co-founder of Flinn, shares his journey of testing ideas and building a business in the healthcare industry. He emphasizes the importance of testing assumptions and using experiments to validate ideas. Markus discusses the use of LOIs (Letters of Intent) as a tool to gain commitment from potential customers. He also highlights the value of co-creation with customers and the need to balance risk in heavily regulated industries. Overall, Markus provides insights into the testing mindset and its application in building a successful business.
Is your team guessing which experiments to run? Discover proven ways to test your ideas before you invest. With the Precoil Experiment Library, you’ll find the right experiment for every assumption. 👉 Explore the library at precoil.com/library

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