Building AI That Won’t Get Eaten by the Models with Cooper Simpson

How I Grew This
18/12/2025 35 min Episodio 113
Building AI That Won’t Get Eaten by the Models with Cooper Simpson

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Episode Synopsis

In this episode, Amanda and Adam welcome Cooper Simpson, Portfolio Manager at Martell Ventures, to discuss how to build sustainable AI-first SaaS companies for small and medium-sized businesses. Drawing from his experience launching an AI grant-writing startup and now scaling portfolio companies, Cooper breaks down the strategic frameworks, defensibility principles, and go-to-market tactics that separate winners from casualties in the AI boom.

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