Dive into the art of positioning your business for long-term success. Torey and Aaron explore how defining your unique value proposition sets the foundation for growth. They break down the essential elements of positioning, why saying "no" is critical, and how the most successful companies focus on what truly matters before jumping into the “sexy” parts of branding. Whether you’re in the process of scaling or refining your brand, this episode is packed with actionable insights for entrepreneurs, business owners, and executives looking to build a strategic brand that stands out.

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