Hotel profits can sometimes suffer from short term thinking and misaligned teams. Shannon and Francis Purvey (Sunlark Associates) discuss the benefits of hotel revenue and sales managers working together; why you should bring housekeeping into revenue meetings; improving performance with 12 minute stand-ups; the impact of AI on hotel revenue management; shared incentives that lift TRevPAR; and avoiding last-minute discounting. CHAPTERS:00:00 Introduction to hotel sales and marketing leader Francis Purvey02:47 Building relationships in the hotel industry 04:19 Impact of events on hotel revenue strategy 06:00 Do hotel guests have a long memory? 09:06 Preparing hotels for natural disasters 10:57 Why hotel sales problems don't magically resolve 12:29 Bridging the gap between hotel sales and hotel revenue directors 17:31 Evolution of hotel revenue management 21:33 TrevPAR 22:27 Strategic thinking in challenging times 29:01 Short term goals vs long term strategies 35:04 The million dollar month 35:44 Benefits of incentives 40:53 Impact of AI on hotel revenue management 46:41 Lessons from a successful hotel career

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