In this episode, we dig into what it really means to build influence that lastsm the kind that isn’t swayed by social media trends or changing algorithms. Learn how creators can focus on trust, credibility, and reliability so their work stands strong, no matter what platform they’re on.Hosted by Anne Hawkins and Devin Dole. Studies:Research shows that stories create strong connections between speakers and audiences. In the white paper Mastering the Art of Leadership Storytelling, UNC professor Heidi Schultz reveals that “fMRI scanning suggests that ‘speaker’ and ‘listener’ brain patterns synchronize more closely during a story being told and listened to. This increases the connection between storyteller and story consumers.”

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