ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Latest episodes of the podcast Hooked -- Nir Eyal
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Vitamins vs. Painkillers: The Habit Shift
15/08/2025
The Power of Variable Reward
06/08/2025
Designing for Simplicity and Ability
04/08/2025
Fogg Behavior Model (B = MAT)
03/08/2025
The Action Phase of the Hook Model
02/08/2025
Types of Triggers: External vs. Internal
01/08/2025
Triggers: The Spark of Behavior Change
31/07/2025
The Habit Zone Model
30/07/2025
Why Habits Are Good for Business
29/07/2025
The Habit Zone
24/07/2025
In God we trust