The beauty of modern marketing doesn't rest solely within the realm of creativity, design, or storytelling— it's in understanding who your buyers really are. I'm thrilled to have Jim Kraus, the President of the Buyer's Persona Institute, joining us. With a robust career spanning over two decades, Jim has devoted his expertise to various marketing roles and has thrived as a market researcher.Throughout our conversation, we explore the importance of buyer personas in determining marketing and sales strategies. We also consider the implications of the buyer's journey, their specific needs, and their potential concerns. As a bonus, Jim offers essential insights from his rich experience, sure to enlighten you on creating accurate and effective buyer personas.So hit play and transform your marketing strategy with insights that are as real as they get. Specifically, this episode highlights the following themes:
The groundbreaking shift from fictional customer avatars to buyer personas.
Balancing sales conversations with integrity and competitiveness.
The methodology for developing potent buyer personas.
Links from this episode:
Know more about Jim Kraus: https://www.linkedin.com/in/jimkraus

Learn more about Buyer Persona Institute: https://buyerpersona.com

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