Ep 17: Automation & Follow Up to Have in Place with Your Ads w/ Guest Expert Dr. Maddy Roth

24/09/2025 36 min
Ep 17: Automation & Follow Up to Have in Place with Your Ads w/ Guest Expert Dr. Maddy Roth

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Episode Synopsis

From Referrals to Multiple Clinics: How Ads + Automations Fueled Dr. Maddie Roth’s GrowthToday I’m joined by the amazing Dr. Maddie Roth—pelvic floor physical therapist, multi-location clinic owner, and self-proclaimed Automation Queen (the perfect match to me being the Ads Queen 😉).Maddie shares how she went from struggling to get referrals as a cash-pay PT to scaling her practice into multiple clinics across Michigan—with the help of Facebook ads and a powerful follow-up system.We dive into:How desperation led her to learn ads (and why her very first ad changed everything)The exact automations her clinics use to nurture leads, re-engage past clients, and book more patientsWhy follow-up doesn’t have to feel like “bugging people” and how persistence pays offCreative ways she’s turned slow seasons into consistent growth with offers and reactivation campaignsIf you’re running ads but don’t have a systemized follow-up in place, this conversation is a game-changer. And the best part? Maddie offers exclusive support inside Hometown Advantage to help you implement these same automations in your own business.

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