Selling to CFOs

28/08/2025 40 min Episodio 22
Selling to CFOs

Listen "Selling to CFOs"

Episode Synopsis

In this packed episode of Hit Your Numbers, we open with two huge updates: new Sales University membership tiers - Learn, Develop, and Master - tailored to sharpen core B2B sales skills, and an upcoming Discovery Masterclass on 18 September. Spaces are limited, so head to the Learning Hub at the-revenue-enabler.com to sign up. Plus we now have 7-Day Free Trials for the Sales University. James is joined by Katie, an AE, who’s spent five-plus years evolving her sales craft - now working directly with CFOs, finance directors, and treasurers across the UK & Ireland. She shares how pivoting to finance personas forced her to think in outcomes and ROI, not rapport; why building trust means leaving each conversation with real value - not small talk; and how effective discovery is a combination of preparation, emotional intelligence, and asking what happens if this problem stays unsolved?Free Sales Resources:→ Do you need more pipeline?→ Is your win rate too low?→ Do you need to close bigger deals?I’ve created a load of free resources to help you solve the problems above.Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings permonth, cold email templates, video and voice note scripts and more.Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 andgroup coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.