ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 14 - Why Europeans Struggle in the Middle East — and How to Lead Successfully"
Episode Synopsis
Many Europeans struggle in the Middle East — not because of a lack of skill, but because they expect the culture to function like Europe. This episode explains the fundamental differences in communication, trust, and decision-making — and how to adapt effectively without losing your identity.
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