The Future of Higher Education: Navigating Online Program ManagementIn this episode, we explore the evolving landscape of higher education in the digital age, focusing on Online Program Management (OPM) companies and their role in helping universities run online programs. We discuss insights from UPCEA and Manafera, highlighting the contrasting perspectives on OPM partnerships. Topics include institutional readiness, cultural alignment, SEO, mobile optimization, and the rise of digital badges and microcredentials. Join us as we delve into strategic approaches to marketing, recruitment, and content creation to attract digitally savvy students and adapt to the future of education.00:00 Introduction: Stepping into a New World of Higher Education00:15 Understanding Online Program Management (OPMs)00:45 Marketing in the Digital Age02:00 The Role of OPMs in University Operations02:51 Choosing the Right OPM Model03:32 Institutional Readiness and Cultural Alignment04:23 Operational Considerations and Financial Implications05:15 The Student Experience in the Digital Age07:03 Content Strategy and SEO for Higher Education08:00 The Rise of Microcredentials09:37 Adapting to the Future of Education10:45 Conclusion: Shaping the Future of Higher EducationLearn more about the Higher Education Marketing Institute: Website: https://highereducationmarketinginstitute.com/ X: https://x.com/HEMInstitute LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/ YouTube: https://www.youtube.com/@HigherEducationMarketing

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