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Listen "Ep. 119: Increasing Demand & Enrollment for Graduate & Professional Programs // Higher Ed Demand Gen - Dave Gladson"
Episode Synopsis
At Point Loma Nazarene University, everything changed when marketing became centralized.
Led by an effort to increase enrollment for Graduate & Professional programs, marketing went from being a disconnected department to a centralized unit.
Not only were they able to be more efficient and actually increase enrollment in these programs, they did it while working remote!
Ditching the old model of needing to have everyone on campus has opened up their team to be more independent while still working together in an efficient manner.
Listen in on this week’s episode to learn how they did it, and how you can too!
Connect with Dave Gladson on Linkedin: https://www.linkedin.com/in/dave-gladson-a331127b/
Led by an effort to increase enrollment for Graduate & Professional programs, marketing went from being a disconnected department to a centralized unit.
Not only were they able to be more efficient and actually increase enrollment in these programs, they did it while working remote!
Ditching the old model of needing to have everyone on campus has opened up their team to be more independent while still working together in an efficient manner.
Listen in on this week’s episode to learn how they did it, and how you can too!
Connect with Dave Gladson on Linkedin: https://www.linkedin.com/in/dave-gladson-a331127b/
More episodes of the podcast Higher Ed Demand Gen Podcast
Ep. 136: Increasing transfer student by 43% & a surprising enrollment that works Paige Piontkowsky
28/10/2025
Ep 134: University of North Dakota's Year of Momentum / / Why Logo's Are Not Marketing Campaigns
15/09/2025
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