Lead generation is both an art and a science. In my interview with Tom Shapiro, CEO of Stratabeat, a B2B marketing agency focused on organic growth, Tom shares how he used creativity to help generate a 7,000% traffic gain for one of his clients. He also predicts where he thinks B2B content is heading in the future, how copywriters can improve their content performance, how to use analytics in your marketing... and lots more.Connect with Tom:Business Website: https://stratabeat.com/Personal Website: https://tomshapiro.com/ LinkedIn: https://www.linkedin.com/in/tomshapiro/ ********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

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