How can you get quality leads and business from LinkedIn? Hint: It's nothing to do with your number of followers. In this episode I speak with Alex Boyd, founder of RevenueZen. He shares his personal journey of transforming LinkedIn into a business journal and how it propelled him to attract valuable clients. From crafting compelling narratives to finding the perfect balance between authenticity and promotion, he digs into the art and science behind converting with LinkedIn posts. You'll find actionable advice and real-world insights to help kick start your LinkedIn strategy.Follow Alex on LinkedIn: linkedin.com/in/alexcboyd *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Time StampsRealizing the potential of LinkedIn (00:02:28)Finding the right balance on LinkedIn (00:05:54)The importance of personalization in connection requests (00:08:11)The significance of CEOs showing up on LinkedIn (00:12:47)The algorithm and engagement (00:16:15)Lack of engagement and content performance (00:17:54)The changing dynamics of post engagement (00:18:57)The Story is More Important than the Words (00:24:04)The Intellectual and Spiritual Work of Figuring Out Why People Should Care (00:25:03)The Need for Patience and Message Market Fit (00:25:13)

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